Audi
Location-based buy driving consumers to nearby Audi stores
Brand
Date
Mar 2025
Description
Audi executes a programmatic digital out-of-home campaign designed to drive consumer traffic to retail locations. Developed in collaboration with VIOOH Australia, JCDecaux Australia, and Vistar Media, the initiative focuses on location-based data to trigger display ads on outdoor digital billboards near relevant thoroughfares. The project captures automotive advertising performance through a case study presentation, utilizing infographics to detail programmatic objectives and audience targeting parameters. The campaign reached 3.4 million impressions, resulting in a recorded 41 percent footfall uplift for participating dealerships.
Style
Horizontal, Commercial, Clean
Techniques
Infographics
Industries
Electric / EV
Context
Brand Film / Corporate Video
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.