Audi: Location-based buy driving consumers to nearby Audi stores
Brand
Date
Mar 2025
Description
Audi partnered with VIOOH Australia, JCDecaux Australia, and Vistar Media to execute a programmatic digital out-of-home campaign designed to drive regional traffic to local dealerships. The project focused on high-reach placement near roadways, leveraging programmatic inventory to capture 3.4 million impressions and record a 41 percent uplift in footfall. This commercial campaign utilised data-driven delivery, showcased through a case study presentation that integrates infographics and screen-captured metrics. The execution maintains a clean aesthetic while documenting the logistical integration between programmatic features and physical retail performance.
Style
Horizontal, Commercial, Clean
Techniques
Infographics
Industries
Context
Brand Film / Corporate Video
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