Audi: Living Progress Stories Teaser
Brand
Date
Mar 2023
Description
This cinematic teaser for Audi introduces the Living Progress Stories series, focusing on the brand’s electric vehicle range. The piece utilizes low-key lighting and atmospheric composition to spotlight the design language of an electric SUV, emphasizing the illuminated four-ring emblem and intricate LED headlight signatures. Produced by GOOD-IDEA with agency support from Mosaic North America, the spot leans into a moody aesthetic. Through precise focal shifts and a live-action approach, the film highlights the intersection of modern automotive engineering and design, anchoring the visual narrative in a high-contrast, dark environment.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Silver
Navy
Background
White Seamless
Context
TVC / TV Commercial
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