Audi
Letters
Brand
ProjectLetters
Date
Feb 2025
Description
Audi presents the 'Letters' campaign, a commercial film showcasing the design language of a black luxury sedan. Shot on location at an open-air rooftop carpark, the film captures the vehicle against the backdrop of modern city architecture. Focusing on the craft of the automotive form, the edit features slow panning shots that move across the front grille, headlights, and body panels. The production uses natural daylight to highlight the metallic finish and polished chrome details, leaning into clean, raw live-action techniques to emphasize the vehicle's architectural lines.
Style
Horizontal, Commercial, Clean, Raw
Industries
Luxury Automotive
Color
Jet Black
Silver
Background
Carpark
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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