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Audi: Grandsphere Concept Car

Brand
Audi
Date

Apr 2023

Description

The Audi Grandsphere concept car is presented through a cinematic lens, focusing on the intersection of advanced automotive design and architectural space. The production captures the vehicle’s minimalist aesthetic, from its fluid exterior contours to the interior's focus on future-facing controls and spatial configuration. Produced by Stept Studios, the footage utilizes a blend of live-action technique and CGI to explore the concept’s form against reflective, high-contrast natural and structural backdrops. The work emphasizes the vehicle's metallic surfaces and light integration, providing a detailed look at the brand’s vision for the electric automotive segment.

Style

Vertical, Cinematic

Techniques

3D render / CGI

Industries
Electric / EV
Color
Jet Black
Silver
Background

3D Rendered Scene

Context

Advertising Campaign, Brand Film / Corporate Video

Associated creatives

Stept Studios
Stept StudiosProduction
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