Audi: Gradsphere Car Concept
Brand
Date
Apr 2023
Description
Audi unveils the Gradsphere concept car in this cinematic showcase, blending live-action technique with 3D render and CGI elements to highlight the vehicle's aerodynamic profile. The production focuses on the interplay between the car's sleek, futuristic lines and a moody, controlled showroom environment. Detailed close-ups capture the illumination of the front grille and the precise geometry of the cabin dashboard. Production house LOCKT manages the visual narrative, utilizing atmospheric sound design and clean, rhythmic transitions to document the concept’s industrial design for the automotive market.
Style
Horizontal, Cinematic, Clean, Futuristic
Techniques
3D render / CGI
Industries
Color
Charcoal
Pure White
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
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