Audi: Engineering

Sep 2025

Audi presents the Engineering commercial, a high-contrast exploration of the brand's mechanical precision. The film focuses on the intricate geometry of engine machinery, utilising macro-style perspectives to highlight the movement of pistons, gears, and metallic piping. The production blends live-action technique with 3D render/CGI to capture the rhythmic operation of automotive components. Developed alongside creative partners BBH London and FutureDeluxe, the project leans into a monochrome aesthetic to emphasize industrial textures and polished surfaces. The sound design, provided by String and Tins, complements the rapid-cut cinematic sequence.

Horizontal, Action, Cinematic, Monochrome

3D render / CGI

Advertising Campaign, TVC / TV Commercial