Audi: e-tron
Brand
Date
Jun 2023
Description
Audi showcases the design language and technical precision of the e-tron in this promotional campaign. The film traces the work of surfboard designer David Schiaffino, drawing a parallel between the fluid hydrodynamics of custom surfboard shaping and the vehicle's aerodynamic performance. Produced by LBB Uploads, the project utilizes live-action technique to explore coastal British Columbia. The visual language leans into a cinematic aesthetic, featuring cool, desaturated tones and natural light to emphasize the landscape and the vehicle’s integration within the environment.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Natural light
Industries
Color
Golden Yellow
Navy
Jet Black
Background
Sandy Beach
Context
Brand Film / Corporate Video
Associated creatives
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