Audi: e-tron
Brand
Date
Jul 2023
Description
Audi showcases the e-tron in a commercial spot that draws parallels between precision engineering and high-performance craft. The film highlights the work of surfboard designer David Schiaffino, framing his perspective on board performance against the backdrop of the vehicle’s design. Featuring horizontal, cinematic compositions, the narrative moves between the textures of coastal terrain and the sharp metallic details of the car. The project utilizes desaturated tones and natural light to maintain an atmospheric connection to the cold-water setting.
Style
Horizontal, Cinematic, Desaturated
Techniques
Natural light
Industries
Color
Navy
Golden Yellow
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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