Audi’s Driven By Progress campaign captures the intersection of urban lifestyle and electric automotive design. Through a series of cinematic live-action sequences, the film follows a central narrative as a driver traverses city environments, transitioning between bustling streets and the intimate, detailed interior of the vehicle.
Executed by BBH London and produced by Biscuit Filmworks UK, the piece leans into a natural color palette to underscore the modernity of the car. The project utilizes natural light to frame the interplay between the urban setting and the vehicle’s design, supported by post-production work from ELMNTL and sound design by Creative Outpost.
