Audi: Chase

Brand

Date

Jan 2024

Description

Audi’s latest commercial, Chase, presents a high-energy automotive narrative that spans a variety of driving environments. The film juxtaposes gritty, overcast urban settings against sun-drenched, palm-lined avenues, utilizing a sharp contrast in color grading to move between muted, desaturated tones and warm daylight. The project features live-action sequences led by a central character driving through diverse landscapes. Production was managed by SMUGGLER, with creative development from agency partner Venables Bell + Partners. Post-production and VFX were completed by The Mill US, maintaining a cinematic aesthetic throughout the series of fast-paced driving sequences.

Style

Horizontal, Cinematic, Desaturated, Warm

Techniques

Analogue / film

Industries

Luxury Automotive

Color

Jet Black

Crimson

Background

Street

Context