Audi: 'Cashew' - Super Bowl
Brand
Date
Sep 2019
Description
Audi presents 'Cashew', a cinematic automotive campaign produced for the Super Bowl. The spot explores a narrative of family and homecoming, centred on an adult man reuniting with an elderly relative before unveiling a covered vehicle in a quiet, dimly lit garage. Directed by Rattling Stick, the film employs desaturated tones and natural light to establish a reflective atmosphere. The production features creative direction from Venables Bell + Partners, with post-production and VFX services provided by The Mill US. Sound design and musical composition were managed by Lime Studios.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Analogue / film, Natural light
Industries
Color
Pure White
Charcoal
Background
Meadow
Context
TVC / TV Commercial
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