Audi
Being Folded
Brand
ProjectBeing Folded
Date
Feb 2025
Description
Audi presents 'Being Folded,' a campaign integrated into high-traffic transit environments. The creative, helmed by BBH London with media strategy by PHD, utilizes a wide-scale digital display to command the concourse space. Captured through cinematic drone footage, the project leans into a horizontal visual language. The execution prioritizes the scale of the brand presence within a bustling commuter landscape, placing the automotive campaign directly into the flow of daily urban transit.
Style
Horizontal, Cinematic
Techniques
Drone footage
Industries
Luxury Automotive
Background
Transport Hub
Context
TVC / TV Commercial
Associated creatives
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