Audi: Being Folded
Brand
Date
Feb 2025
Description
The Audi 'Being Folded' campaign takes to high-traffic urban transit hubs, utilising large-format digital displays to anchor the brand within the daily flow of commuters. By integrating cinematic, overhead perspectives, the project transforms the public space into a canvas for automotive visuals. Developed alongside BBH London, the work relies on horizontal framing and drone footage to maintain a sense of scale across the transit station concourses. Media strategy for the rollout was handled by PHD.
Style
Horizontal, Cinematic
Techniques
Drone footage
Industries
Background
Transport Hub
Context
TVC / TV Commercial
Associated creatives
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