Audi: Audi x Jorja Smith (Original Music)
Brand
Date
May 2025
Description
Audi collaborates with British musician Jorja Smith in this electric vehicle commercial. The film follows Smith navigating wet London streets before transitioning to an intimate musical instrument shop, emphasizing the integration of premium automotive design and original composition. The project channels a cinematic atmosphere through realistic rain grading and natural overcast lighting. Produced by BBH London, the narrative leans into a live-action technique that balances urban exterior motion with warm interior environments.
Style
Horizontal, Cinematic, Warm
Industries
Color
Slate
Camel
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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