Audi showcases its latest initiative for the IAA with this cinematic commercial featuring actor Harris Dickinson. The film leans into geometric architecture and abstract motifs, such as a metronome, to build a reflective atmosphere. The production prioritizes high-contrast lighting to create a distinct, moody aesthetic.
The project features monochrome grading and intricate sound design provided by String & Tins. Creative direction was led by the agency Kemmler Kemmler with production support from 27 Kilometer Entertainment and DUDE SERVICE. Post-production and VFX were managed by Coffee and TV, with editorial work by Cabin Edit.
