Audi: Audi | IAA - Harris Dickinson
Brand
Date
Dec 2025
Description
Audi showcases its latest initiative for the IAA with this cinematic commercial featuring actor Harris Dickinson. The film leans into geometric architecture and abstract motifs, such as a metronome, to build a reflective atmosphere. The production prioritizes high-contrast lighting to create a distinct, moody aesthetic. The project features monochrome grading and intricate sound design provided by String & Tins. Creative direction was led by the agency Kemmler Kemmler with production support from 27 Kilometer Entertainment and DUDE SERVICE. Post-production and VFX were managed by Coffee and TV, with editorial work by Cabin Edit.
Style
Horizontal, Cinematic, Moody, Monochrome
Industries
Color
Jet Black
Pure White
Context
TVC / TV Commercial
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