Audi: AR - Case Study
Brand
Date
Sep 2021
Description
This case study outlines the development of an interactive virtual showroom and augmented reality experience for the Audi e-tron GT. Designed by VML Canada, the project integrates web-based 360-degree vehicle exploration with mobile AR capabilities to facilitate real-time product configuration. The digital environment emphasizes a clean UI illustration style, allowing users to navigate through vehicle specifications across both desktop and mobile platforms. Post-production and production services were handled by Nice Shoes, focusing on the integration of live-action technique elements within the digital interface.
Style
Horizontal, Commercial, Clean
Techniques
UI illustration
Industries
Background
Grey Seamless
Context
Brand Film / Corporate Video
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