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Audi: A5 Avant and Sedan

Brand
Date

May 2025

Description

Audi introduces the new A5 Avant and Sedan through a dynamic promotional campaign that highlights the vehicles' performance across varied terrains, from winding coastal routes to mountain passes. The project focuses on the interplay between the car's exterior design and its interior technology. The spot features high-definition drone footage that captures the A5 in silver and grey finishes within both natural landscapes and modern architectural settings. Throughout the film, the focus shifts to specific details, including the customizable headlights and the curved OLED MMI panorama display. Parasol Island handled the production, with an original sound design and music score composed by Hello Robin.

Style

Horizontal, Cinematic, Clean

Techniques

Drone footage

Color
Medium Grey
Jet Black
Background

Road

Context

Advertising Campaign, TVC / TV Commercial

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