AT&T: Super Fan Super Bowl
Brand
Date
Jul 2024
Description
AT&T frames the Super Bowl season with a commercial spot centered on digital connectivity, featuring actor Elijah Wood. The narrative unfolds through a series of simulated video conference calls that bridge different home settings into a unified multi-window frame. The project utilizes a clean live-action technique to replicate the aesthetic of an interactive online meeting. Production focused on a bright commercial look, with professional post-production and VFX handled by Nice Shoes to maintain consistency across the various participant feeds.
Style
Horizontal, Commercial, Clean
Industries
Color
Navy
Pure White
Background
Office
Context
Advertising Campaign
Associated creatives
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