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AT&T: Super Fan Super Bowl

Brand
Date

Jul 2024

Description

AT&T frames the Super Bowl season with a commercial spot centered on digital connectivity, featuring actor Elijah Wood. The narrative unfolds through a series of simulated video conference calls that bridge different home settings into a unified multi-window frame. The project utilizes a clean live-action technique to replicate the aesthetic of an interactive online meeting. Production focused on a bright commercial look, with professional post-production and VFX handled by Nice Shoes to maintain consistency across the various participant feeds.

Style

Horizontal, Commercial, Clean

Color
Navy
Pure White
Background

Office

Context

Advertising Campaign

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