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AT&T

Small Biz Big Screen Film
Brand
Date

Jun 2026

Description

AT&T showcases small business resilience in their Small Biz Big Screen Film campaign. The project leverages a cinematic live-action technique, juxtaposing personal narratives against a stark, high-contrast monochrome aesthetic to ground the brand within the telecommunications sector. Developed in collaboration with BBDO West, Critical Mass, and Hearts & Science, the film transitions from intimate portraiture to sleek, blue-lit technological sequences. Production was helmed by World War Seven, with post-production and VFX contributions from JAMM, LVLY, and Tool. Music and sound design for the project were managed by Lime Studios and duotone audio.

Style

Horizontal, Cinematic, Monochrome

Industries

Telecommunications

Color
Medium Grey
Background

Black Seamless

Context

TVC / TV Commercial

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