AT&T
Small Biz Big Screen Film
Brand
ProjectSmall Biz Big Screen Film
Date
Jun 2026
Description
AT&T showcases small business resilience in their Small Biz Big Screen Film campaign. The project leverages a cinematic live-action technique, juxtaposing personal narratives against a stark, high-contrast monochrome aesthetic to ground the brand within the telecommunications sector. Developed in collaboration with BBDO West, Critical Mass, and Hearts & Science, the film transitions from intimate portraiture to sleek, blue-lit technological sequences. Production was helmed by World War Seven, with post-production and VFX contributions from JAMM, LVLY, and Tool. Music and sound design for the project were managed by Lime Studios and duotone audio.
Style
Horizontal, Cinematic, Monochrome
Industries
Telecommunications
Color
Medium Grey
Background
Black Seamless
Context
TVC / TV Commercial
Associated creatives
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