AT&T: Shai, Chet & Jalen
Brand
Date
Mar 2025
Description
AT&T features professional basketball players Shai Gilgeous-Alexander, Chet Holmgren, and Jalen Williams in this commercial campaign. The spot focuses on a red-carpet arrival, tracking the athletes through grand interior hallways and ornate architectural settings. Produced by Arts & Sciences, the high-energy piece utilizes cinematic lighting to capture the scene. Agencies BBDO LA, New York, and Atlanta collaborated on the creative direction, supported by a cross-disciplinary team including Ketchum, eg+, Kern, and Critical Mass US.
Style
Horizontal, Commercial, Cinematic
Industries
Color
Royal Blue
Pure White
Background
Hotel Lobby
Context
TVC / TV Commercial
Associated creatives
BBDO LAAgency / Creative
KetchumAgency / Creative
BBDO New YorkAgency / Creative
BBDO AtlantaAgency / Creative
eg+Agency / Creative
KernAgency / Creative
Critical Mass USAgency / Creative
Hearts & ScienceMedia
Arts & SciencesProduction
Cabin EditPost Production / VFX
JAMMPost Production / VFX
LVLYPost Production / VFX
Lime StudiosMusic / Sound
MophonicsMusic / Sound
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.