AT&T features professional basketball players Shai Gilgeous-Alexander, Chet Holmgren, and Jalen Williams in this commercial campaign. The spot focuses on a red-carpet arrival, tracking the athletes through grand interior hallways and ornate architectural settings.
Produced by Arts & Sciences, the high-energy piece utilizes cinematic lighting to capture the scene. Agencies BBDO LA, New York, and Atlanta collaborated on the creative direction, supported by a cross-disciplinary team including Ketchum, eg+, Kern, and Critical Mass US.
