AT&T: In Store - BTS Long Form
Brand
Date
Jun 2023
Description
AT&T presents a long-form behind-the-scenes look at their in-store retail operations. This project features a motion graphics-driven title sequence characterized by minimalist typography and a stark, monochromatic palette. The execution relies on a clean, graphic aesthetic to deliver brand messaging and project workflow details. The sequence utilizes a dark grey backdrop to frame high-contrast white text, maintaining a professional tone consistent with the telecommunications sector. Post-production and VFX for this project were provided by JANE.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Motion Graphics
Industries
Background
Solid Colour
Context
Brand Film / Corporate Video
Associated creatives
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