AT&T: Connected Home
Brand
Date
Nov 2024
Description
AT&T explores the mechanics of modern home connectivity through this project for the Connected Home division. Utilizing a unique blend of animation and live-action technique, the film centers on a domestic scene featuring handcrafted felt and clay figurines inhabiting a meticulously detailed living room. Creative agency Zambezi and production house FIN Studios drive the narrative, which balances human interaction with a playful, whimsical sequence involving squirrels navigating household appliances. The work leans into tactile textures and warm lighting, creating a distinct visual atmosphere that highlights home entertainment utility.
Style
Horizontal, Action, Cinematic, Tactile
Techniques
Animation
Industries
Color
Pure White
Navy
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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