AT&T: Bridge BTS
Brand
Date
Mar 2024
Description
AT&T's 'Bridge BTS' provides an inside look at the technical execution behind their latest campaign, focusing on the synthesis of live-action capture and digital environments. The piece highlights complex VFX / visual effects work, charting the progression from drone footage of a city skyline to the final composited output. Featuring a mascot character integrated into urban landscapes, the project emphasizes post-production layering. The production utilizes a polished aesthetic to demonstrate how studio-based character work is mapped into wide-scale city vistas.
Style
Horizontal, Cinematic, Clean, Polished
Techniques
Drone footage, VFX / visual effects
Industries
Color
Royal Blue
Pure White
Background
White Seamless
Context
Brand Film / Corporate Video
Associated creatives
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