AT&T: AT&T and the NFL - Cowboys
Brand
Date
May 2024
Description
This cinematic commercial for AT&T explores the intersection of football culture and scale, featuring iconic imagery of the Dallas Cowboys. The piece focuses on the grandeur of the sport, positioning players as monumental figures within an urban landscape. Produced by Partizan USA, the spot utilizes live-action techniques blended with high-impact VFX to achieve its dramatic visual tone. Expansive aerial shots and moody lighting are employed to capture stadium atmosphere and intimate details of sports apparel.
Style
Horizontal, Cinematic
Techniques
VFX / visual effects
Industries
Color
Navy
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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