AT&T: Ain't Our First Rodeo ft. Luke Wilson

Oct 2025

AT&T features actor Luke Wilson in this commercial campaign, positioning the brand within a rural, outdoor setting. The production leans into a warm aesthetic, utilizing golden hour light and natural landscapes to frame the narrative as Wilson speaks directly to the camera. The film relies on live-action technique, capturing a distinct pastoral atmosphere. The creative production involved a collaboration between agencies Translation and CMC/FORECAST INC, with production handled by SMUGGLER. Post-production and visual effects were provided by Electric Theatre Collective, while the project's sound and music were developed by Future Perfect, Barking Owl, and LITTLE EARS MUSIC.

Horizontal, Commercial, Warm, Golden Hour

Natural light

Valley

TVC / TV Commercial