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Armani Exchange X-I-D 2025

About

This lo-fi video sequence features various scenes of people cycling, walking, and posing on city streets, captured with vintage camcorder aesthetics and digital timestamp overlays. The footage includes close-up shots of individuals in casual outerwear alongside action shots of BMX riders navigating urban terrain. The visual style employs nostalgic textures and muted color grading reminiscent of archival tape footage. This project titled Exchange X-I-D was created for Armani with production by Consulate and Vice France.

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Street

Context

Advertising Campaign
Brand Film / Corporate Video