Nike: Series 7 Shoes
Brand
Date
Jul 2024
Description
Nike introduces the Series 7 Shoes through a cinematic commercial that shifts between the sprawling textures of a desert landscape and surreal geometric abstractions. The film juxtaposes high-contrast sunlit vistas with nighttime visuals, highlighting the athletic details of the footwear against natural elements. Post-production and visual effects for the campaign were managed by Nice Shoes. The project employs a live-action technique to ground the product within a dramatic environment, utilizing natural light to emphasise the sneaker's vibrant colour profile.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light, VFX / visual effects
Industries
Color
Cobalt
Burnt Orange
Background
Desert
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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