Hellmann's presents 'When Sally Met Hellmann’s,' a commercial spot featuring Billy Crystal and Meg Ryan. The project leans into a humorous tone, recreating a classic diner setting with live-action technique and warm natural light.
The creative production, led by Caviar LA, utilizes a clean aesthetic to highlight the brand presence in a familiar, bustling environment. The campaign was supported by agencies VML New York, U-Studio, and Village Marketing, with additional media, PR, and post-production contributions.
