Ark
Brand Identity
Brand
ProjectBrand Identity
Date
Jul 2023
Description
The brand identity project for Ark, developed by OMSE, translates its housing and studio services into a cohesive visual system. Utilizing bold typography and a clean, minimalist graphic approach, the campaign extends across architectural signage, print collateral, and outdoor advertising. Photography by Phill Taylor grounds the identity in lifestyle imagery, pairing location-specific messaging like Wembley and Peckham with candid portraits set within the brand's spaces. The application leverages natural light and textured material palettes—ranging from terrazzo surfaces to weathered brick and ribbed timber—to establish a tactile, modern aesthetic for the brand.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.