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Ark: Brand Identity

Brand
Ark
Date

Jul 2023

Description

The brand identity project for Ark, developed by OMSE, focuses on clean graphic design and environmental signage. The visual system integrates bold, stylized typography across outdoor advertising, printed collateral, and architectural elements, utilizing a refined palette and layered textures to define the brand's presence in urban spaces. Phill Taylor’s photography complements the identity with lifestyle imagery and detailed close-ups of tactile surfaces, including paper stock and metallic materials. The work emphasizes a modern aesthetic, employing natural light and minimal composition to showcase the brand's identity across diverse touchpoints, from street-level posters to building signage.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Context

Advertising Campaign

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