DOJA: Brand Identity

May 2022

DOJA, a producer within the alcoholic beverages sector, establishes its visual presence through a vibrant brand identity project. Designed by OMSE with illustration work by Patricia Doria, the identity leans into a high-contrast aesthetic, utilising bold typography and saturated colour gradients to differentiate the product line. The visual system integrates diverse media, including print applications, OOH advertising, and 3D product renders. Across packaging and digital assets, the work features clean graphic design and animated motion graphics that showcase botanical ingredients like yuzu and sansho pepper, often set against vivid backgrounds. The project prioritises a modern, commercial feel, effectively balancing illustrative details with structured, kinetic branding.

Horizontal, Commercial

3D render / CGI

Advertising Campaign