DOJA

May 2022

The brand identity for DOJA, an alcoholic beverage line, centres on a high-contrast aesthetic that merges kinetic typography with vibrant, saturated illustrations. Developed by OMSE with illustrations by Patricia Doria, the project encompasses both print and digital applications, from wheatpasted posters to dynamic motion graphics. Throughout the assets, the work leans into a clean, modern approach to packaging design. The visual identity utilises bold, layered lettering set against gradients of pink, blue, and yellow. Product visuals—ranging from glass bottles to beverage cans—are presented with 3D render / CGI techniques, often featuring botanical elements like yuzu lemon and sansho pepper to underscore the spirit's profile. The motion graphics components further expand this identity through animated ingredient displays and scrolling text sequences.

Horizontal, Commercial

3D render / CGI

Alcoholic Beverages

Advertising Campaign