Arctic Paper

Oct 2021

This brand identity project for Arctic Paper, developed by JUNO, highlights the tactile and visual versatility of the brand's paper stock through a series of digital and physical assets. The work incorporates minimalist design principles and crisp typography, showcasing the material's application across editorial layouts and commercial collateral. The project features high-key product photography and motion graphics that emphasize the material's texture and print quality. Editorial spreads and branded folders utilize bold, geometric patterns to communicate a refined, contemporary aesthetic. Throughout the execution, the focus remains on clean, professional presentation standards.

Clean, Horizontal, Commercial

White Seamless