Arcteryx: Arc'teryx Everyday

Jan 2022

Arcteryx Everyday presents a series of editorial and documentary-style portraits exploring the functional utility of the brand’s technical outerwear. Shot by photographer Julian Schulz with art direction from Sam Ledger, the project places performance apparel within a range of settings, from bustling urban streetscapes to structured architectural environments. The imagery utilizes a blend of natural light and monochrome tones, often employing a grainy, analogue film aesthetic to highlight the texture and material composition of the hooded jackets and quilted pieces. Through a mix of sharp compositions and long exposure techniques, the work emphasizes the interplay between technical design and everyday movement.

Vertical, Editorial

Analogue / film, Natural light

Advertising Campaign