Arcteryx

Jan 2022

The Arc'teryx Everyday project presents a series of editorial and documentary-style portraits exploring the intersection of technical performance apparel and urban environments. Captured by photographer Julian Schulz with art direction by Sam Ledger, the imagery shifts between bustling city streets and curated outdoor landscapes to highlight the functional textures of the collection. The series leans into a mix of high-contrast monochrome and natural light color palettes, employing techniques such as long exposure and grainy analogue film to define the aesthetic. By placing the outerwear within both architectural and natural contexts, the project underscores the versatility of the apparel through sharp composition and observational framing.

Vertical, Editorial

Analogue / film, Natural light

Outdoor & Performance Apparel

Advertising Campaign