Arcteryx: Veliance Spring 25

Mar 2025

The Spring 25 campaign for Arc'teryx Veliance explores the intersection of high-performance outerwear and urban environments. Across the collection, the imagery balances technical apparel with a clean, minimalist aesthetic, utilizing a restrained color palette to emphasize fabric texture and structure. Photographer Jack Bool captures the collection through a blend of documentary-style urban observations and editorial portraiture. The series leans into natural light and soft directional shadows to highlight both human subjects and industrial architecture, creating a cohesive visual language for the seasonal release. Hair styling by Tiago Goya complements the project's precise lines and restrained tone.

Vertical, Clean, Editorial

Natural light

Advertising Campaign