Arcteryx

Mar 2025

The Arcteryx Veliance Spring 25 campaign captures the technical precision of performance apparel through a series of editorial portraits and documentary-style urban observations. Photographed by Jack Bool, the project leans into a minimalist aesthetic, utilizing soft natural light and clean studio environments to emphasize the structural integrity and refined silhouettes of the latest collection. The imagery alternates between intimate close-ups that highlight fabric textures and wider compositions that place the garments within weathered, industrial surroundings. Featuring hair styling by Tiago Goya, the campaign maintains a consistent, understated visual language that relies on desaturated palettes and crisp vertical framing to showcase the interplay between contemporary design and urban environments.

Vertical, Clean, Editorial

Natural light

Outdoor & Performance Apparel

Advertising Campaign