Apple: Work From Home Thing
Brand
Date
Sep 2020
Description
Apple explores the chaotic reality of remote work in this humorous video commercial. The campaign features a series of vignettes centered on a group video call, capturing the domestic interruptions and logistical scrambles common in the modern home office. The production utilizes live-action techniques and natural indoor lighting to maintain an authentic atmosphere. The project highlights relatable day-to-day dynamics through a high-energy narrative. Production for the campaign was handled by SMUGGLER and WORK UK, with post-production and visual effects provided by a52.
Style
Humorous, Horizontal, Commercial
Industries
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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