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Apple: Work From Home Thing

Brand
Date

Sep 2020

Description

Apple explores the chaotic reality of remote work in this humorous video commercial. The campaign features a series of vignettes centered on a group video call, capturing the domestic interruptions and logistical scrambles common in the modern home office. The production utilizes live-action techniques and natural indoor lighting to maintain an authentic atmosphere. The project highlights relatable day-to-day dynamics through a high-energy narrative. Production for the campaign was handled by SMUGGLER and WORK UK, with post-production and visual effects provided by a52.

Style

Humorous, Horizontal, Commercial

Background

Living Room

Context

TVC / TV Commercial

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