Apple: Music Rebrand
Brand
Date
Oct 2026
Description
Apple Music explores the intersection of sound and form in this brand film directed by Joe Jackson. The project documents the identity's experimental evolution, moving from the physical manipulation of water tanks to the creation of sculptural musical icons. Developed in collaboration with TBWA\Media Arts Lab – LA, the narrative bridges the gap between audio and visuals through a mix of live-action performance and practical effects. Featuring music by Fred again.., the film leans into neon lighting and an analogue aesthetic to illustrate the process of sound-wave synthesis.
Style
Horizontal, Commercial, Desaturated, Warm, Neon
Techniques
Analogue / film
Industries
Color
Cobalt
Jet Black
Background
Showroom
Context
Brand Film / Corporate Video
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