Apple: Window
Brand
Date
Apr 2024
Description
Apple showcases its technology in this campaign titled Window. The film follows a pedestrian navigating a city sidewalk at night, where the glow of an Apple computer displayed in a storefront provides a visual anchor within the urban environment. Developed by TBWA Media Arts Lab London, the commercial employs live-action filmmaking to capture a moody, cinematic atmosphere. The edit moves between wide exterior street shots and tight focus on the hardware.
Style
Horizontal, Cinematic, Moody
Industries
Color
Pure White
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.