Description

This video advertisement titled Window for Apple, created by agency TBWA Chiat Day, features a man walking along a city sidewalk at night who stops to look at an Apple computer displayed inside a bright storefront window. The cinematic night street scene is captured with realistic urban details, including steam rising from a street vent and passing pedestrians. The camera cuts between exterior street views and close-up shots of the iconic white dome-based computer screen. The commercial utilizes professional live-action filmmaking techniques with moody lighting and street ambiance.