Apple: Submerged

Jun 2025

Submerged marks the debut of scripted short film production specifically for the Apple Vision Pro platform. Directed by Edward Berger, this project serves as a technical case study in the integration of traditional cinematic craft with spatial computing environments. The production, developed in partnership with TBWA Media Arts Lab Los Angeles, documents the creation of an immersive narrative experience. On-set footage highlights the interplay between practical effects, such as water-tank sequences, and live-action technique, as crew members use spatial video feeds to monitor complex stunt work in real-time. Throughout the process, the project leans into cinematic and clean visual aesthetics. It offers a transparent look at how the convergence of physical submarine sets and digital monitoring tools functions within the evolving consumer electronics landscape.

Horizontal, Cinematic, Clean

Analogue / film

Brand Film / Corporate Video