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Brand
Apple
ProjectSubmerged

Apple Submerged 2025

Associated creatives

TBWA Media Arts Lab Los Angeles
TBWA Media Arts Lab Los AngelesAgency / Creative

Tags

filmmakers wearing vision pro headsetsfilmmakers wearing apple vision provision pro headsetsapple vision profilmmakerssubmarine setbehind the scenes video

Description

This behind-the-scenes video documents the creation of Submerged, the first scripted short film developed for the Apple Vision Pro. The footage captures filmmakers and crew members on a detailed submarine set, wearing Apple Vision Pro headsets to review immersive 3D spatial video feeds and monitor complex water-tank stunt sequences. Directed by Edward Berger, the production showcases the intersection of traditional cinematic craft and cutting-edge spatial computing. The visuals transition between moody set interiors, multi-monitor control rooms, and practical effects with splashing water.