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Brand
Apple
ProjectStop time in its tracks
Pink liquid splashing frozen in motion out of a textured glass with ice against a dark background.

Apple Stop time in its tracks 2026

Associated creatives

Nicholas Alan Cope
Nicholas Alan CopePhotographer
Silvana Trevale
Silvana TrevalePhotographer
Luis Alberto Rodriguez
Luis Alberto RodriguezPhotographer

Tags

pink liquid splashliquid splashsplashing liquidpink drinkglass tumblertextured glassice cube

Description

High-speed commercial photograph created for Apple's 'Stop time in its tracks' campaign, photographed by Nicholas Alan Cope, Silvana Trevale, and Luis Alberto Rodriguez. The composition captures a dramatic freeze-frame moment of pink liquid erupting outward from a textured glass tumbler containing an ice cube. Dynamic droplets and fluid sheets hang suspended in mid-air against a split black and gradient studio background.