Apple: Joke
Brand
Date
Apr 2024
Description
Apple explores the integration of technology into daily routines with this commercial featuring John Malkovich. Directed with a focus on character interaction, the film highlights the device's interface and utility in a quiet, indoor setting. Developed by TBWA Media Arts Lab London, the piece leans into a cinematic and raw aesthetic. Utilizing live-action technique and natural indoor lighting, the film captures the smartphone's functionality within a refined, neutral environment.
Style
Horizontal, Cinematic, Raw
Industries
Color
Medium Grey
Sky Blue
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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