Apple Joke 2024

Description

This commercial video project for Apple, created by TBWA Media Arts Lab London, features actor John Malkovich seated comfortably in a dark leather armchair indoors. He is dressed in a structured grey suit, patterned tie, and light blue collared shirt while holding a white smartphone in one hand and a small ceramic cup in the other. Close-up inserts highlight the phone screen displaying weather information and interface elements. The scene utilizes natural indoor lighting and a refined domestic or office setting with neutral wall tones. The pacing and framing emphasize the character's interaction with the device.