Apple: iPhone 16 Write Smarter
Brand
Date
Oct 2024
Description
Apple introduces the iPhone 16 Write Smarter campaign, a commercial project designed to highlight workplace utility within a professional setting. The spot captures the everyday flow of an office environment, leaning into a realistic, observational aesthetic. Produced by O Positive, the film utilises a desaturated colour palette and natural light to maintain a grounded, clean visual identity. Post-production and VFX were handled by Parliament and Arcade Edit, supporting the live-action technique to showcase the device's integration into daily corporate workflows.
Style
Horizontal, Cinematic, Desaturated, Clean
Techniques
Natural light
Industries
Color
Medium Grey
Off-White
Background
Office
Context
Advertising Campaign, TVC / TV Commercial
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