Logo
  • Home
  • ·Media
  • ·Apple iPhone 16 Write Smarter office commercial

Apple iPhone 16 Write Smarter 2024

About

This commercial video for Apple's iPhone 16 Write Smarter campaign is set in a bustling corporate office environment. A man in a patterned shirt is seated at a desk, leaning back in an office chair among other colleagues working at workstations. The muted colour palette and realistic office lighting create an authentic, observational atmosphere. The camera captures him from a medium distance as he interacts with objects and his smartphone. The production captures the everyday flow of a professional workplace.

Brand

Apple

Project

Apple iPhone 16 Write Smarter 2024

Keywords

man sitting in office chairman sittingoffice chairman in officeman in patterned shirt

Credits

Apple
Agency / Creative
O Positive
Production
Parliament
Post Production / VFX
Arcade Edit
Post Production / VFX

Styles

HorizontalCinematicDesaturatedClean

Techniques

Natural light

Industries

Enterprise & B2B Software

Background

Office

Context

Advertising Campaign
TVC / TV Commercial
Similar media
A man in a blue button-down shirt seated at a computer desk in a brightly lit office setting with trading monitors.
Man wearing a headset and black glasses amidst falling gold confetti confetti in an office setting directed by Steve Saussey.
Black woman working at a computer in a modern glass-walled office with another person blurred in the background
A man in a suit holding a mug behind a wooden desk in an office with large windows.
Commercial photograph by Bryce Duffy showing office workers at desks in a large open-plan financial office
Woman in a blue dress sitting in an outdoor park setting with modern city buildings in the background.