Apple
Flock
Brand
ProjectFlock
Date
Jan 2025
Description
Flock is a campaign for Apple, developed alongside TBWA Media Arts Lab London and produced by Smuggler. The project presents a live-action narrative focused on a subject navigating a residential exterior. Utilizing a cinematic approach, the film centers on a man interacting with a smartphone while traversing a multi-story apartment complex. The production leans into a clean visual aesthetic, characterized by natural daylight and architectural concrete textures. The final output features post-production work by Cinelab Film & Digital.
Style
Horizontal, Cinematic, Clean
Industries
Apps & Digital Platforms
Color
Powder Blue
Beige
Jet Black
Background
Residential Building
Context
TVC / TV Commercial
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