Flock is a campaign for Apple, developed alongside TBWA Media Arts Lab London and produced by Smuggler. The project presents a live-action narrative focused on a subject navigating a residential exterior.
Utilizing a cinematic approach, the film centers on a man interacting with a smartphone while traversing a multi-story apartment complex. The production leans into a clean visual aesthetic, characterized by natural daylight and architectural concrete textures. The final output features post-production work by Cinelab Film & Digital.
