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Apple Flock 2025

About

This video piece titled Flock for Apple, produced by Smuggler with agency support from TBWA Media Arts Lab London, captures a man walking outdoors across a multi-level residential balcony while interacting with a smartphone. The scene is set against modern multi-story apartment buildings featuring architectural concrete structures, colorful panels, and outdoor security cameras. Natural daylight illuminates the exterior setting, highlighting the clean clothing and the man's focused expression. The camera angles track his movement across the walkway, emphasizing the narrative tension between the subject and the surrounding environment.

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Background

Residential Building

Context

TVC / TV Commercial