Apple explores privacy and digital presence in the commercial film, Flock. The spot follows a central character navigating an urban residential complex, accompanied by avian-inspired surveillance drones that mirror his path through the architecture.
Directed by Visie Admin, the project leans into a cinematic visual language. The production combines live-action technique with high-fidelity VFX and visual effects to animate the tracking drones across the concrete environment.
Post-production was handled by Parliament, with sound design and music provided by Model Citizen Creative.
