Apple: Flock
Brand
Date
Jan 2025
Description
Apple explores privacy and digital presence in the commercial film, Flock. The spot follows a central character navigating an urban residential complex, accompanied by avian-inspired surveillance drones that mirror his path through the architecture. Directed by Visie Admin, the project leans into a cinematic visual language. The production combines live-action technique with high-fidelity VFX and visual effects to animate the tracking drones across the concrete environment. Post-production was handled by Parliament, with sound design and music provided by Model Citizen Creative.
Style
Horizontal, Action, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Color
Powder Blue
Beige
Background
Residential Building
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
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