Apple Flock 2025

About

This commercial spot for Apple titled Flock depicts a man walking along an elevated concrete balcony of a residential apartment building while looking down at his smartphone. As he stops to use the device, a mechanical security camera mounted on the wall suddenly animates and swivels to watch him. The scene is shot outdoors in daylight with natural lighting highlighting the brutalist architectural background. The color palette features muted greys, blues, and earthy tones with natural light.