Apple captures the artistic process behind Esmé Moore’s Flow State project, offering a behind-the-scenes look at the technical production required for the shoot. The film documents the session within a professional studio, highlighting the interplay between model styling, such as structured tailoring and fluid silhouettes, and atmospheric effects like vapor.
Directed with production support from TBWA Media Arts Lab Los Angeles and Thursday's Child, the project leans into an editorial aesthetic. The execution utilizes controlled lighting setups and specialized camera equipment to manipulate space and texture, complemented by sound design from Pongo.