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Brand
Apple
ProjectEsmé Moore - Flow State

Apple Esmé Moore - Flow State 2023

Associated creatives

TBWA Media Arts Lab Los Angeles
TBWA Media Arts Lab Los AngelesAgency / Creative
Thursday’s Child
Thursday’s ChildProduction
Pongo
PongoMusic / Sound

Tags

behind the scenes videobehind the scenesstudio productionmodel in red dressred dressdresscrew working in studio

Description

This behind-the-scenes video captures the creative process of Esmé Moore's Flow State project for Apple, directed with production support from TBWA Media Arts Lab Los Angeles and Thursday's Child. The footage showcases various setups in a professional photography studio, featuring models in striking styled attire including a vibrant red dress and a tailored beige suit. Crew members work with specialized equipment, mirrors, and vapor effects to achieve artistic abstractions. The lighting combines natural tones with controlled studio setups, emphasizing texture and mood throughout the production.