Apple: Accessibility
Brand
Date
Mar 2023
Description
Apple showcases the practical application of its latest accessibility features in this commercial production by Golden LA. The piece highlights the functional utility of Mac devices within a domestic setting, focusing on the user experience through a mix of live-action portraiture and screen-captured interface interactions. Featuring a candid performance, the spot utilizes warm natural light and a clean visual approach to emphasize how these tools integrate into daily routines. The production prioritizes clear communication of tech-led inclusivity through this vertical commercial format.
Style
Vertical, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Jet Black
Forest Green
Burgundy
Background
Living Room
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.